Frances Hinojosa

Mortgage Broker | Managing Partner
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Frances Hinojosa

CEO/ Co-Founder/ Principal Mortgage Broker

Frances Hinojosa is a seasoned leader in the mortgage industry with over 29 years of
success in financial services industry and one of the founding partners and CEO of Tribe
Financial Group.
Tribe Financial Group is an award winning independent mortgage firm in the GTA that
specializes in customized mortgage planning with a belief in setting the bar high for
mortgage lending excellence through integrity, transparency and heart. Hinojosa’s passion
for the industry can be seen not only in her impressive business numbers, but also in her
efforts to mentor people in both in the firm and mortgage industry.
As a dedicated member of Mortgage Professional Canada association for almost 3 decades,
she currently hold the position of Executive Secretary on the national board. Apart from
running the firm and her own practise, Hinojosa has been a member of the advisory boards
at Teranet, Home Trust, Community Trust and charitable organization 100 Brokers Who
Cares. Currently she is also the co-host of “On Point” an industry show educating brokers
and consumers on current mortgage news which is streaming on the BHBTV network.
Through her connections in the industry and as an operating broker, she understands the
grassroots issues that impact the mortgage industry and her experience as a woman in the
financial services industry.
Frances has been bestowed the following mortgage industry accolades: The Top 75
Mortgage Brokers in Canada Award for 2014 and 2015, Women of Influence Award in
2015. 2017, 2019,2020, 2021 and 2022, WIMI(Women in the Mortgage Industry) 2019
Leadership Award and 2016, CMP Top Brokerage Award and and KMI Media Global
Employer of Choice award for 2022 for Tribe Financial Group. She has been a trusted
resource for mortgage advise and has been featured in the Globe and Mail, Toronto Star,
Financial Post, Canadian Wealth Magazine, Yahoo Finance, CMP Magazine, Cottage Life
Magazine, City News TV and CP24.

Watch Frances’ Video

My New Mortgage App!

Be sure to check out my FREE Canadian Mortgage App. It includes everything you need to estimate your home ownership costs. Includes mortgage payments, rates, Land Transfer fees, stress test, closing costs and much more.

There’s strength in numbers.

Confidence, too. And the confidence that comes with having the numbers on your side starts with having the right people on your side. People who speak numbers, speak your language and whose reputations speak for themselves. People who understand your goals and work with you to meet them. People like you. For trusted financial advice and service that makes you feel like you belong.

Join the tribe.


Customer Care

I believe that my responsibility as a mortgage expert goes well beyond simply arranging your mortgage financing. My job is to ensure that you feel confident in the mortgage process and make decisions that best suit you and your tribe. 


In order for you to feel confident about the mortgage process and make the best decisions for your tribe, you have to feel at ease and be able to ask questions. I stay in touch with you throughout the entire process, provide information up front, but also make myself available whenever you need me! 

Best Mortgage Products

Being a part of the tribe has advantages. Access to the best lender products available anywhere in Canada is one of them. We use our extensive corporate networks to ensure you get the best mortgage product. It pays to belong. 


We have developed excellent relationships with several lenders, let’s figure out which one has the best products to offer you!

You Belong, Let's Talk



2 Bloor St. E. Suite 3500
Toronto, ON
M4W 1A8